MSFS-556 - Social Media in Business, Development & Government, Spring 2009
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Social media technologies are disrupting power equations between consumers and businesses on one hand and citizens and governments on the other hand, especially in the context of emerging countries. Therefore, it is essential that thinkers and practitioners in the areas of business, development and government understand the use and impact of social media technologies. The course will specifically focus on how social media is changing media, business, development, and government in fundamental ways, especially in emerging countries in Asia and Africa.
Photo adopted from Arabic blogosphere map under a Creative Commons license: CC BY.
Course Description
Social media technologies are disrupting power equations between consumers and businesses on one hand and citizens and governments on the other hand, especially in the context of emerging countries. Therefore, it is essential that thinkers and practitioners in the areas of business, development and government understand the use and impact of social media technologies.
Through readings, guest lectures, and case studies, the course will provide students the conceptual understanding of the power and philosophy of social media. The course will specifically focus on how social media is changing media, business, development, and government in fundamental ways, especially in emerging countries in Asia and Africa.
The course will also help students gain practical facility in the use of social media tools. More importantly, students will learn meta skills like how to learn to use new social media tools, how to use filters to make sense of social media, how to curate news and knowledge and how to engage in an online public debate.
This course was taught weekly for 1 hour and 50 minutes.
Course Contents
MSFS-556 - Syllabus , Spring 2009
MSFS-556 - Course Schedule , Spring 2009
MSFS-556 - About Professor Gaurav Mishra , Spring 2009
MSFS-556 - Lecture 1 Slides (PDF) , Spring 2009
MSFS-556 - Lecture 1 Slides (PPTX) , Spring 2009
MSFS-556 - Lecture 2 Slides (PDF) , Spring 2009
MSFS-556 - Lecture 2 Slides (PPTX) , Spring 2009
MSFS-556 - Lecture 3 Slides (PDF) , Spring 2009
MSFS-556 - Lecture 3 Slides (PPTX) , Spring 2009
MSFS-556 - Lecture 4 Slides (PDF) , Spring 2009
MSFS-556 - Lecture 4 Slides (PPTX) , Spring 2009
MSFS-556 - Social Media 101 , Spring 2009
MSFS-556 - Research Topics , Spring 2009
